A DEEP DIVE INTO NEW GNC AMP® AMPLIFIED HYDRATION

Introducing GNC AMP® Amplified Hydration, GNCX Innovations first customer feedback-based product launch. Brought to you in collaboration with GNC’s expert formulators and our most loyal customer base. Developed with purpose – to hydrate the athlete in all of us. But Amplified Hydration goes beyond hydration. This first of its kind product not only supports your hydration efforts, but also provides clinically studied ingredients to promote gut health and fuel recovery – helping you to hydrate smarter and recover faster.

HYDRATION AND PERFORMANCE

As athletes, we know the importance of hydration. Adequate hydration can help to improve endurance, speed, strength, and power. Being adequately hydrated before, during and after exercise is imperative to performance – even mild dehydration can significantly impair both physical and cognitive outcomes.

As body temperature rises, we begin to sweat – providing a natural cooling process. Without proper hydration, the body is unable to cool itself efficiently, the heart begins beating faster, which leads to an increase in perceived exertion, fatigue, and ultimately poor performance.

But the effects of dehydration go beyond your workout. It can also affect an athlete’s ability to recover after exercise, impairing nutrient transportation and waste removal from the muscles, leading to muscle soreness.

READ MORE: Eight Ways to Improve Hydration

WHAT’S GUT HEALTH GOT TO DO WITH IT?

There is a strong link between hydration and gut health. Water is essential for maintaining a functioning digestive system, playing a major role in the maintenance of the gut microbiome – a complex ecosystem of microorganisms that live in the digestive system. This microbiome supports digestion, metabolism, and immune health. A functioning digestive system, chock full of healthy gut microorganisms helps to break down the foods we eat to provide energy and nutrients required to fuel physical activity.
Adequate hydration helps to maintain the balance of this microbiome and can prevent the growth of harmful bacteria. Drinking enough water supports gut health by flushing toxins and waste products out of the body. While dehydration impairs digestion leading to tummy discomfort in the form of gas, bloating, and irregularity. And if there’s one thing athletes know (and care) about – it’s having a good poop!

What helps to improve gut health? Eating right – plenty of fruits, veggies (aka fiber) and… probiotics! Probiotics help good bacteria flourish and sweeps the not so good bacteria out. So, you can go when you need and want to, not when it negatively impacts performance. Now that we know how hydration and gut health impacts athletic performance, let’s put it all together! Time to dive into the ingredients that make Amplified Hydration so unique and beneficial in supporting your fitness goals.

READ MORE: Probiotics and Prebiotics: What’s the Difference?

MULTI-ACTION DIGESTIVE SUPPORT

Fuel your microbiome with targeted ingredients. Amplified Hydration features TWO clinically studied pro and pre-biotic strains, plus acacia fiber. These three ingredients support gut health by priming the gut to better absorb fluids AND the nutrients you consume from food.

• PreforPro® – PreforPro® is a patented blend of bacteriophages that act in the body as a prebiotic. While the term “bacteriophage” may sound scary, they can be very beneficial to gut health. The term “phage” means “to devour”, which is exactly how they work. These organisms target and destroy harmful bacteria, which allows for beneficial probiotic bacteria to flourish. PreforPro® has been clinically shown to support digestive health and promote a healthy gut microbiome, maximizing gut health efficiency [1,2].
• DE111® – DE11®, another ingredient with gut health supporting benefits, provides 5 billion CFU’s of Bacillus subtilis probiotics.
• Acacia Fiber – Fiber is best known for moving things along through the digestive tract. It helps, in the presence of fluids, to provide balance and gently cleanse the colon to help you “go”.

PERFORMANCE RECOVERY

Gut = primed. Now let’s dig into the ingredients that provide the recovery benefits athletes deserve.

• Dynagenix® – Dynagenix® is a clinically studied Indian Frankincense (Boswellia serrata) Gum Resin Extract shown to help reduce muscle soreness. Reducing muscle soreness helps enhance post-workout recovery. So off you go, back to the gym sooner, more refreshed, and ready to crush those extra sets.
• Zinc – Zinc is essential mineral, added to provide immune health benefits. Because nothing is worse dragging yourself the gym while feeling under the weather.
• Vitamin C – Best known for supporting immune function, Vitamin C also acts as a powerful antioxidant. Antioxidants come in handy post-exercise, supporting the body’s natural inflammatory process induced by free radical damage.

MAXIMIZE FLUID ABSORPTION

Typical sports drinks consist of water, sugar, and electrolytes – the usual suspects. But our newest hydration product goes above and beyond “typical”.

• High-Performance Electrolytes – Amplified Hydration features a premium blend of high-performance electrolytes including sodium, potassium, magnesium, and chloride, and at a hefty dose – 1045mg total! Nearly 3X as much when compared to a single serving of the leading sports drink.
• What it doesn’t include – is the added sugar. In fact, Amplified Hydration contains ZERO sugar. And it tastes GREAT!
• B Vitamins – You’ll also find B vitamins in Amplified Hydration which support metabolism and energy production, so you’re charged and ready to tackle whats next.

Well, there you have it – the in’s and out’s and why’s of Amplified Hydration. Consume after training or anytime you need to take hydration and performance to the next level – with a primed gut, optimized muscle recovery, and maximum fluid absorption.

References:

1. Gindin et al. Bacteriophage for GI Health (PHAGE) Study: Evaluating the safety & tolerability of supplemental bacteriophage consumption. J of Am Coll Nutr, 2018. https://pubmed.ncbi.nlm.nih.gov/30157383/
2. Grubb, et al. PHAGE-2 Study: Supplemental bacteriophages extend BL04 benefits on gut health and microbiota in healthy adults. Nutrients, 2020. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7468981/pdf/nutrients-12-02474.pdf